Artists and Bands are in a unique position. They are one of the few entities that can create revenue directly from branding themselves. Very similar to professional sports teams, musical artists can sell merchandise that bears their name and likeness that will in turn create awareness and provide revenue for their brand. That brand being their name, logo & music. If you are an artist and have not started to think of yourself as a business, you seriously need to consider it. They don’t call it Music Business for nothing. It actually should be called the Business of Music. Right now you may be thinking… “oh I am small time, I can still keep it on the low end of things and just treat it as such”. Well, if you are trying to make a name for yourself, people will notice and even worse may not take notice of you. One of the first crucial steps in being taken seriously is how you handle your merchandise.